Shasta County is a county located in the northern part of California. It is part of the Sacramento Valley region and is bordered by the Cascade Range to the north and the Sierra Nevada Mountains to the east. The county seat of Shasta County is Redding, which is the largest city in the county and serves as its primary economic and cultural center. Its population was 182,155 in 2020.

Lavineyard Farms is an all organic, family-owned boutique lavender farm with an Italian vineyard. Nestled in the foothills of Shasta County, Lavineyard Farms and Ridgetop Cellars collaboratively present a unique blend of Sangiovese and Primitivo. The farm has the largest collection of lavender varieties.