Pleasanton is a city in Alameda County, California. Located in the Amador Valley, it is a suburb in the East Bay region of the San Francisco Bay Area. The population was 79,871 at the 2020 census. The pedestrian-friendly, tree-lined streets of Downtown Pleasanton offer a vibrant blend of parks and historic buildings, specialty shops and service businesses, fine dining and coffee shops.

99 Ranch Market is a Taiwanese-American supermarket chain owned by Tawa Supermarket Inc., which is based in Buena Park, California.